Into the Blue
To herald the opening of SJP by Sarah Jessica Parker at Bellagio, Parker wanted to offer something exclusive for the guests of her Las Vegas boutique. “We thought it would be fun and interesting to offer something available only in Las Vegas and it gave us a chance to create five more styles that were exciting for us,” Parker said of the stunning color available only at its namesake resort. Parker and her SJP partner, George Malkemus III, picked evergreen silhouettes to introduce the radiant shade. “They are some of our best-selling shoes and they really took to the color. They’re fun; just like Vegas. They’re like a party for your foot.”
Say hello to Bellagio Blue. The luminescent vibrant blue fabrication, which resonates with a hint of sparkle, is available in five classic SJP silhouettes:
Though she didn’t initially make the connection, once she arrived in Las Vegas to open the store, she had an epiphany about how the brilliant hue tied in with the famous Bellagio landmark. “I saw the iconic fountain in front of this extraordinary resort, and I thought, ‘Bellagio Blue! Oh my god! It’s the color of the fountain!’” The shimmering color also “tells the story of the glitterning skyline of The Strip and that beautiful desert night sky,” she said.